Serenity 39
Valérarch Serenity is an automatic steel sports watch designed for the contemporary man. All areas of the watch share a coherent design language that is largely based on curvilinear aesthetic found in modern automotive design and classical architecture - with organic curves, pointed arches, and sharp angles. The model underwent a rigorous 2-year design and technical development process in order to craft a signature visual language and to ensure ideal ergonomics.
Vision
Valérarch is an independent luxury watch company based in South Korea. The name of the brand is derived from the Latin word roots ‘Valére’ and ‘Arch’. Valére means ‘Value’, as well as ‘Fearlessness’ or ‘Strength of mind in regard to danger’. Arch- which means chief, principal, or the first. Therefore, Valérarch translates to ‘To pursue the greatest of value, even in the face of danger.’ We design our watches in South Korea and manufacture them at the highest standard in Switzerland. Valérarch's design philosophy is based on two concepts we term contemporary elegance and sartorial finesse. We aim to create watch designs that transcend time in terms of aesthetics and build quality. The Serenity is the model which embodies the fundamentals and direction of our brand.