Privacy Policy

Privacy Policy (the “Website”) is owned and operated by Valérarch, a private business based in Yong-in si, Republic of Korea. (Collectively the “Company”, “we”, “our”, or “us”). This Privacy Policy (the "Policy") explains how the Company collects, stores, uses, discloses, or otherwise processes personal information of its customers, visitors, prospects and other users (“user(s)”, “you”, or “your”) while you visit or use the Website. This Policy also applies to other services, including stores, that display or link to these terms.

Effective: Oct 1, 2023.

1. Information Collection

A. Information Collected

“Personal Information” means any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Personal information to be collected by us are as follows:

  • Information Provided by You
    We may collect the following information directly provided by you.

Membership Registration

i) When you register in the Website directly
[Required] Name, E-mail address, phone number, password, encoded identification information (“CI”)
[Optional] gender, birth date, national information

ii) When you register through Google or Facebook
[Required] ID, Name, E-mail address, phone number, gender, birth date, CI
[Optional] gender, birth date

iii) If you are minor
[Required] Information of legal representatives (name, birth date, CI of legal representatives)

Provision of Services or Products

[Required] Information of ordering and/or receiving person (name, e-mail address, phone number, address)

Customer Services (inquiry, reservation, return and/or repair of the products)

[Required] Name, E-mail address, details of the inquiry (purchase and payment records, repair records, reservation records)
[Optional] Birth date, gender, national information, phone number, address, purchase location and date


[Required] Credit card details, bank account details, CI


[Required] Name, history for shipping and billing, bank account details

Marketing and Advertising (including events, contest or sweepstakes)

[Optional] Name, E-mail address, phone number, birth date, cookies, IP address, CI


Image information taken and uploaded by the customer from participatory content

Items created automatically and collected while using the services

Operating system, Application Version Number (OS version), device model, member identifier (member serial number), UUID, UDID

  • Information Collected When You Use Our Website
    Besides of information directly provided by you, we may collect information in the course when you use the service provided by us.

Log information

IP address, log data, use time, search word input by user, visited pages, internet protocol address, cookies, purchase and payment records, access suspension records

B. Method of Collection

We may collect your information by the following ways:

  • webpage, written form, fax, telephone calling, e-mail, tools and cookies for collection of created information
  • provided by partner companies
C. Retention Period of Personal Information
  • We keep and use personal information for the period mentioned when we collected your personal information. However, we may retain such information as per the applicable law.
  • We retain and use personal information for members from the date of entering into the service contract(when creating an account) until the service contract is terminated(including withdrawing from membership or being suspended).
  • Unless a determined as per applicable law or upon a request made by you, we will dispose information we do not re-use for the period(1 year) as per applicable law, or will keep and manage sleeper member’s information separately from other members. We will notify you 30 days before the date the information is disposed, or kept and managed by means of email, writing, phone or other similar methods.
  • Items of personal information that need to be destroyed or kept separately as per the above is as below.

Kept Separately

ID, PW, Phone Number, Optional Information (Gender, Date of Birth), Marketing Consent

  • The retention period as per the applicable law is as below:

Records on display/advertisements
6 months*

Records on contract, withdrawal
5 years*

Record on payment, supply of goods, etc.
5 years*

Record on consumer complaints, disputes
3 years*

Record on computer communications, internet access
3 months**

*Act on the Consumer Protection in Electronic Commerce Article 6, Enforcement Decree Article 6

**Protection of Communications Secrets Act Article 15-2, Enforcement Decree Article 41

  • We may keep such information in accordance with company policy to prevent material damage, crimes, lawsuits, etc. even if not provided as per the applicable law. However, we will only keep necessary information and retention period to achieve such purpose. “Fraudulent Use” means any acts that do not conform to the normal e-commerce practices, which may include illegal acts or taking unfair advantage of the site, including but not limited to the examples below.
    Ex) Intentionally interfering with the normal business activities and service operation of us, such as habitually or repeatedly canceling or returning goods without a justifiable reason after purchasing goods, repetitive membership withdrawal and re-registration, or participating in sweepstakes using multiple emails, act of taking unfair advantage by using other sites.

Fraudulent Use related Information {Name, Phone Number, Email, Address, Identity verification result value provided by the identity verification agency (CI/DI)}
5 years for prevention of fraudulent use

2. Use of Collected Information

We use the information collected by you for the following purposes:

  • Member management and identification
  • To detect and deter unauthorized or fraudulent use of or abuse of the service
  • Performance of contract, service fee payment and service fee settlement regarding provision of services demanded by the users
  • To provide customer service and other services to you
  • Improvement of existing services and development of new services
  • Making notice of function of Company sites or applications or matters on policy change
  • To help you connect with other users you already know and, with your permission, allow other users to connect with you
  • To make statistics on member’s service usage, to provide services and place advertisements based on statistical characteristics
  • To provide information on promotional events as well as opportunity to participate
  • To comply with applicable laws or legal obligation (including any requests by government)
  • To use of information with prior consent of the users (for example, utilization of marketing advertisement)

We will obtain consent from you if we need to use Personal Information other than those expressly stated in this Policy.

3. Your Rights

You or your legal representatives, as main agents of the information, may exercise the following rights regarding the collection, use and sharing of Personal Information by us:

  • Right to access to Personal Information
  • Right to rectification
  • Right to erasure
  • Right to restriction of processing
  • Right to data portability
  • Right to object
  • Right to automated individual decision-making, including profiling

You also have the right to lodge a complaint with the relevant supervisory authority in the country in which you reside.

4. How to Exercise Your Rights

In order to exercise the above rights, use the menu of 'amendment of “my account” of Website or send e-mails with a required written form (see the details stated hereunder). We will take measures without delay and give notice about the results of such measures to you. We may reject the request of you only to the extent that there exists either proper cause as prescribed in law or equivalent cause. In order to fulfill your request, we will need to verify your identity or the authority of the person whom is authorized to act on your behalf.

Please note that we cannot fulfill your request if we cannot verify your identity or the authority of the person authorized to act on your behalf.

  • [Required form]
  • [Contact to]

5. Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

A. What are cookies?

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
  • Analytical/performance cookies. They allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognize you when you return to our website. This enables us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
B. What kind of information do we collect by using cookies?

When you visit our website, we may automatically collect the following types of information from you: Your automatic login information when you become a member and the cart ID when placing the order as a guest. Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

C. How do you block cookies?

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

6. Security

We regard the security of Personal Information of uses as very important. We construct the following security measures to protect your Personal Information from any unauthorized access, release, use or modification

  • Encryption of Personal Information
  • Counter measures against hacking
  • Establish and execute internal management plan
  • Install and operate access control system
  • Take measures to prevent forging or alteration of access record

7. Procedure and Method of Destroying Personal Information

In principle, as soon as the purpose for the collection of Personal Information has been achieved, the applicable information shall be destroyed without delay.

The procedures, deadlines, and methods are specified in detail below.

  • Procedure for disposal
  • Deadline for disposal
  • Method of disposal

8. Protection of Personal Information of Children

We do not collect any information from children under the age as prescribed in the laws of applicable jurisdiction. The website or application of us has an age limit function so that children cannot use it and we do not intentionally collect any Personal Information from children through that function. If we obtain knowledge that we have collected any Personal Information from children under the age as prescribed in the laws of applicable jurisdiction, we will delete that information from existing files.

However, if we collect any Personal Information from children under the age as prescribed in the laws of applicable jurisdiction for the services for unavoidable reason, we will go through the additional procedure of the followings for protecting that Personal Information of children:• verify, to the extent that efforts are reasonably made, whether they are children of the age at which consent from their guardian is required and the consenting person is an authorized one.

  • obtain consent from the parents or guardian of children to collect Personal Information of children or directly send the information of products and services of the Company
  • give the parents or guardian of children a notice of Company's policy of privacy protection for children including the items, purpose and sharing of Personal Information collected
  • grant to legal representatives of children a right to access to Personal Information of that children/correction or deletion of personal information/temporary suspension of treatment of Personal Information/ and request for withdrawal of their consent provided before
  • limit the amount of personal information exceeding those necessary for participation in online activities

9. Modification of Privacy Protection Policy

We have the right to amend or modify this Policy from time to time and, in such case, we will make a public notice of it through bulletin board of its website (or through individual notice such as written document, fax or e-mail).

10. Others

A. Data Transfer to Other Countries

Our business is engaged globally, thus, we may provide your Personal Information to the companies located in other countries for the purpose as expressly stated in this Policy. For the places where the Personal Information is transmitted, retained, or processed, we take reasonable measures protecting Personal Information.

B. Third Party's Sites and Services

The website, product or service of the Company may include links to the ones of a third party and the privacy protection policy of the site of a third party may be different. Thus, it is required for users to check such third party’s policy linked to the site of the Company.